In 2006, after eleven years as Executive Director and then President of the League of American Theatres and Producers (now the Broadway League), Jed Bernstein launched Above the Title Entertainment, a Broadway/Television production company and marketing consultancy with the goal of combining his extensive producing experience with his deep marketing background.

On his September 1995 appointment Rocco Landesman (head of the Jujamcyn Theatre Group and past chair of the National Endowment for the Arts) said that "the selection of Jed Bernstein is a strong statement about our commitment to advancing Broadway's profile in New York and around the country." Mr. Landesman was referring to Mr. Bernstein's 16-year career in the advertising industry in which he helped create some of the most noteworthy, effective and memorable marketing campaigns of recent times. He managed American Express' efforts in the performing arts industry as well as their "Do You Know Me?" television commercials. Later, he was instrumental in the award-winning campaign featuring actor Bruce Willis that successfully introduced Seagram's Golden Wine Coolers. Other major corporate advertising assignments included: Shearson-Lehman Bros., IBM, Monsanto, and the New York Stock Exchange.

While at Ogilvy and Mather Advertising, he co-founded Steenstine Productions, producing and directing corporate entertainment and industrial shows for such clients as Reebok, Goldman Sachs, American Express, Forstmann-Little, the 1992 Democratic National Convention's Host Committee and the Inner Circle Charity shows for Mayors Dinkins and Bloomberg. A native New Yorker, Mr. Bernstein holds a BA in Psychology from the University of Pennsylvania (1977), and an MBA from the Yale University School of Management (1979), where he had a concentration in Marketing and Organizational Behavior.

While at the League, Mr. Bernstein provided leadership in developing such iconic industry-wide programs as "Kids' Night on Broadway," the Internet Broadway Database, televised editions of "Broadway on Broadway," the creation of "Broadway Under the Stars" (live and televised), a corporate sponsorship program that generated more than $150 million in cash and measurable media support over eight years, and an expansion of Tony Award-related sponsorships and activities. He also played a central leadership role in the industry's response to the events of 9/11.

Other League responsibilities included heavy involvement in the areas of labor relations (15+ Broadway unions and guilds), industry pension and welfare funds, government relations and lobbying, constituent membership benefits and services, community affairs, research and data collection, and the building of relationships with multiple partners in the New York Hospitality and related industries.

Above the Title Entertainment's projects have included the critically acclaimed off-Broadway musical revue, "Don't Quit Your Night Job," the 7-time Tony nominated "Passing Strange," the smash revival of "Equus" starring Richard Griffiths and Daniel Radcliffe, the Tony-winning revival of "Hair," the critically lauded West End transfer of "Duet For One," the highly praised revival of David Mamet's "Oleanna" starring Bill Pullman and Julia Stiles, the recent and highly successful production of "Grace" starring Paul Rudd, Michael Shannon and Ed Asner, and the hit Broadway production of "Driving Miss Daisy" starring James Earl Jones and Vanessa Redgrave. Bernstein took this production on to a successful run in London and now Australia starring Mr. Jones and Angela Lansbury.

On the event side, Above the Title Entertainment projects have included "Broadway Goes Country- Nashville and New York editions," the NYC Handel Award Tribute to Neil Simon, and the entertainment for galas to benefit The Actors Fund, The Bloomberg Foundation and The Greater YMCA of NY, among others.

Most recently, Mr. Bernstein, in partnership with the Bridge Street Foundation, reopened the historic Bucks County Playhouse in New Hope, PA. He serves as Producing Director and oversees a year-round operation. He and his team are responsible for twenty-one weeks of producing each year as well as all institutional activities including outside rentals, venue management, community relations, press, communications and fund raising.

Additionally, Mr. Bernstein has a special interest in mentoring and giving back to the community. For seven years he taught a graduate class in advertising and marketing at New York University, and for the past six years has lectured at Yale University's School of Management and/or the Yale School of Drama. Furthermore, he is in his seventh year as Executive Director of the Commercial Theater Institute, a joint project of the Broadway League and Theater Development Fund, responsible for training the next generation of theater producers.

While at the League, Mr. Bernstein held Board appointments with Broadway Cares, NYC & Co., and the Times Square Alliance. He was named one of "100 Americans to Watch in the Next Century" (Newsweek Magazine-2000) and was one of three "New York All-Stars" (Crain's Magazine) in 2002, cited for his work after 9/11.He currently holds a board appointment with The Actor's Fund, and was appointed to the Theatre Authority by Mayor Bloomberg.

 

 

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